Diversity Score

See whether companies respect the diverse viewpoints of their customers, employees, and other stakeholders.

Major corporations need to stay out of political entanglements. That’s at the heart of the free and virtuous society, and it’s why the Viewpoint Diversity Score Business Index is such a valuable tool. The Index not only holds up a mirror for companies to evaluate themselves, it also gives them real-world tactical solutions for correcting course.
- David Bahnsen | Financial Advisor

What We Do

We equip companies to take concrete steps toward respecting viewpoint diversity in their business practices, workforces, and public affairs. Here's how:


We conduct polls measuring how corporate viewpoint diversity, or its absence, impacts employee and customer attitudes.


We score viewpoint diversity in corporate product and service offerings, workplaces, and in the public square.


We equip leaders to advocate for viewpoint diversity within their companies.

About Us

Our mission is to educate, equip, and galvanize businesses to respect the diverse views of their employees, customers, shareholders, and other stakeholders.

We believe that businesses that respect people who hold diverse viewpoints are better equipped to serve a broader customer base, promote innovation and responsible governance, and recruit and retain quality talent. They also enrich and strengthen society by fostering a culture that respects free speech, religious tolerance, and open discourse.

cityscape viewed through hole in chainlink fence
The scores are in:
85 corporations scored in the 2024 Business Index. See how they performed here.